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New Product Development. (NPD)



Born Inventive is a disruptive product innovation firm led by Chris Melia, a ground breaking award-winning designer and inventor.  Chris is recognised for designing the multi award-winning SnüzPod bedside crib for babies.


Our focus is on new product innovations, changing lives for the better. This is what keeps us awake at night and gets us out of bed in the morning.  We are restless thinkers, constantly questioning and experimenting. We tackle challenges through a combination of instinctive design and market insight


Book a free consultation of your product development needs.
Usual price £500.


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“Chris is a fantastic designer along with project management, I worked with Chris from the Hong Kong office and it was rewarding to work alongside him with many furniture projects. Chris found it easy to adapt to the pressures of working with our manufacturing partners within Asia.”

Q Acoustics

Waiting Room

Healthcare & Medical

Baby Car Seats

Baby, Toddler & Nursery

Designer Lamps

Lighting, Furniture

 & Homeware

Watch Store

Retail Display

& Lighting


Consumer Electronics

Brands we've collaborated with...

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  Sectors we are involved in...  


 Trusted performance and creativity.

Award-Winning Reputation

Our reputation is built on performance, trust and, most importantly, creativity. We love what we do and are constantly looking for new sources of inspiration. We believe in staying at the forefront of the latest trends, providing our clients with modern and truly creative ideas. From the initial strategy to the final outcome, we offer guidance and support throughout the whole design process.  We’ll work closely with you to understand what you want, what your style is and what elements are most important to you. Our clients trust us with their projects and know that our team of experts will be there with them every step of the way. In a 21st century marketplace, we realise that building beautiful solutions isn’t enough. That’s why the projects we design are affordable and results driven. Take a look at our site and get in touch with our studio today.


 SnuzPod | The Original Bedside Crib

Multi Award-Winning Products

'At the time, co-sleeping wasn't particularly well known by parents. The SnüzPod was entering into a very niche unproven sector of the nursery market - nobody knew how well it would perform! Now, the SnüzPod leads the sector worldwide, outperforming its rivals in a market it created.'


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